Trade Marketing Manager

Permanent Position Hong Kong
24 Jan 2017
Expires on 07 Feb 2017

Company Description

Our client is one of the leading MNC organization within the FMCG industry. Due to the rapid growth, they are now seeking for high calibers to join their team.

Posted by

Victor Chow


9182 9851


Job Description

  • Develops country/customer 4P strategy and tactics in line with respective head of key accounts, and building on global 4P strategy. 
  • Defines Category trade marketing KPIs
  • Defines and manages the trade marketing budget
  • Contributes to category marketing plans, with customer & category analysis and promotional strategy
  • Continuous analysis of the customer’s position, works together with the key account manager to recommend in store actions aimed at strengthening company’s position in the category.
  • Develops and implements company’s promotional strategy (in line with brand priorities and media plans) across customers.
  • Presenting on 4P strategy to our customers
  • Key contact for the brand marketing team with regards to all promotional and customer activity


  • Degree holder in Business, Marketing or related disciplines
  • Prior trade marketing experience with a blue chip fast moving consumer goods company of at least 4-5 years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
  • Results oriented, entrepreneurial and self-motivating.
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
  • Strong commercial understanding of business issues/opportunities.
  • Strong communication skills, both written and oral (in English).
  • Strong understanding of sales and marketing strategy and planning issues.
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation. 
  • Fluency in English is essential. Fluency in other languages(s) is advantageous 

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