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Marketing Manager, SEA + Oceania
16 May 2017
Expires on 30 May 2017
Our client is a world leader in microscopes and scientific instruments; serving across Life Science Division, Industry Division, and Medical Division.
Developing the marketing strategy for new and existing products
Create a regional strategy to address the relevant countries in portfolio – including but not limited to campaigns, events, digital marketing, and PR
Working closely with the company’s Sales and Service teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Work closely with product management team to define marketing materials and programs
Build local and regional competencies for lead and demand generation to drive growth, localizing global content for regional markets
Create synergy in regional markets to leverage campaigns for maximum growth.
The ability to leverage all the content created and maximizing the returns of marketing investment, offering direct impact to sales
Responsible for driving channel marketing to increase effectiveness of our distributors by offering support in terms of capabilities, marketing strategy, event management and market development funding
Manage social media presence and direct programs to improve social media reputation and recognition
Developing and delivering marketing and communications strategies for the organisation
Undertake continuous analysis of competitive environment and consumer trends
Minimum 10 years of relevant consumer marketing and product marketing experience in medical device/equipment industry and/or consumer
Strong knowledge and experience with inbound & outbound marketing, campaign & demand creation, marketing communications & services, leads generation & tracking programs, digital marketing within SEA and Oceania region required
Proven track record of success in progressive marketing roles
Bachelors or Master degree in Marketing
Professional chartered marketer (CIM)
Strong communication skills in English
Ability to speak Mandarin preferred for ease of work with Mandarin speaking distributors in the region