Regional Marketing Assistant Manager/ Senior Executive (Flow Cytometry)

Permanent Position
29 May 2017
Expires on 12 Jun 2017

Company Description

A market leader in the field of clinical laboratory testing and health information technology, supplying laboratories, hospitals and healthcare organizations worldwide. A Japanese-based Multinational Corporation, with its regional headquarters in Singapore, our client is the global market leader in the core field of Hematology, and the number-one supplier of hemostasis instrumentation worldwide. Our client also delivers total solutions in the fields of chemistry and urinalysis

Posted by

Jamie Wong Jing Xian (Reg No: R1764286)

Tel

+65 9725 2699

Email

Job Description

  • Product Management & Strategy
    • Plan and prepare new product launch collaterals and annual marketing plans
    • Conduct analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning and others that may be brought about by the market dynamism of the assigned business unit
    • Translates science, technology & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
    • Conceptualises marketing communication tools leading towards the achievement of the product-specific strategy
    • Develop high impact marketing and educational programs leading to system and brand conversion
    • Prepare comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
    • Set up competitive pricing for all products within the Flow Cytometry BU
  • Business Development
    • Oversees the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications
    • Identifies competitor activities and develops strategic actions to address them
    • Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure
    • Handle customer complaints and implements corrective/preventive actions across a professional and timely manner
    • Establishes strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the Flow Cytometry BU
    • Conducts comprehensive and highly professional product and marketing training to all business partners
    • Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools
    • Organises &/or supports regional marketing activities such as seminars, trade shows, etc., as needed
    • Provides support and guidance to business partners regarding products and market-related issues
    • Manages iConnect SharePoint (for Flow Cytometry BU)
  • Implementation of favorable conditions towards achievement of team’s overall objectives
    • Builds a motivating and encouraging environment in the region and within the team
    • Suggests and implements plan of actions that will add value to the team’s performance
    • Takes accountability to projects-on-hand, including each BU’s annual marketing expense budget
    • Accepts other roles assigned that will help improve team’s operation efficiency
  • Cross-Functional Role
    • Collaborates well with other cross-functional teams to achieve shared goals
    • Leads the new product launch process within SAP

Requirements

  • Bachelor of Science or related degree
  • Possesses minimum 5 years of marketing experience within the IVD industry, preferably with strong Flow Cytometry product and application knowledge
  • Work experience in a clinical/research laboratory &/or Sales/Marketing capacity
  • MS Word, Excel, PowerPoint
  • Strong written & verbal communication
  • High level of planning and execution skills
  • Understanding of basic financial statements
  • Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations
  • Ability to analyze & prioritise opportunities and generate proposals further decision-making
  • Enthusiastic, self-starter with strategic focus, positive thinking
  • General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
  • Able to travel 50% of the time
  • Working on weekends occasionally

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