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Marketing Manager (Fashion Retail)

Permanent Position
26 Sep 2017
Expires on 10 Oct 2017

Company Description

A family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland.

Posted by

Vitchayada Treratanasakullert

Tel

+66 8 2 6724555

Email

Job Description

General Marketing Communication

  • Full responsibility and accountability for the Marketing budget (Advertising 360)
  • Supervise and direct the workflow of marketing team by assigning job tasks, facilitating interdepartmental communications and managing external communications.
  • Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
  • In consultation with the commercial team, responsible for supporting the development and execution of strategic marketing communications plans and activities, including the management of the marketing calendar, promotional activities, in-store POP, special events, and branding activity.
  • Lead the creation of internal communications and external press releases and communications.
  • Approves disbursement of giveaways (GWP)
  • Recommends and initiates new solutions, foster innovations and ideas toward process and work flow improvement goals.
  • Maintains a high level of proficiency in the use of MS office suite of products including Excel, PowerPoint, MS Outlook and Adobe suite.
  • Is a key strategic business influencer by staying up-to-date on industry and fashion trends.

Online/Digital Marketing

  • Devise strategies to drive online traffic to the company website.
  • Develop and conceptualize strategic digital marketing campaigns to drive customer to both store and online channel.
  • Oversee the social media strategy for the company.
  • Manage online brand and product campaigns to raise brand awareness.
  • Oversee the redesign of the company website.
  • Responsible for overall budgetary  control of all digital marketing.
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of development in digital marketing.

Visual Merchandise

  • Support the planning and execution of all visual directives and brand concepts (Monthly Plano gram, regular store/market visit, etc)
  • In partnership with VM store, collaborate with Retail Operation leadership and Store Managers to integrate both operational and visual objectives into daily operations. 

CRM

  • Oversee the strategic direction and implementation of the program

Online Sales

  • Responsible for strategic E-commerce execution.
  • Plan and manage a set of KPI's to achieve overall budgets including sales, margin, etc.
  • Sourcing products for e-commerce/social media market.
  • Deliver the Online sales growth, conversion, average order value for E-commerce product areas.
  • Responsible for developing the exiting portfolio and identifying new online business opportunities. Drive increased revenue and profit to achieve company's growth through online channel. 
  • Manage and grow key customer relationships within existing accounts whilst developing new online business opportunities. Periodical reporting of business performance as required.
  • Maximize sale performance of the product catalog by identifying opportunities through analytical data on best sellers, new reaction, current and upcoming trends.
  • Coordinate with logistic and warehouse department for the inventory and orders shipments and returns.

Requirements

First Name

Last Name

Contact No.

Email Address

Industry