Digital Marketing Manager - Greater China

Permanent Position
07 Jul 2020
Expires on 21 Jul 2020

Company Description

Human Resources Management / Consultancy

Posted by

Magen Chan

Tel

25069011

Email

Job Description

  • Responsible for managing digital, social content strategy, planning and execution of successful digital and social media campaigns
  • Drive brand digital and social strategy for Greater China region in line with brand strategies and business objectives
  • Lead creation and communication for social content
  • Develop Greater China social marketing plan with the aim to grow brand awareness and fuel the ecommerce momentum
  • Initiate social CRM activities, analyze customer database for formulating, driving and delivering creative on data-driven CRM marketing activities
  • Develop and execute synergies between online and offline marketing events

Requirements

  • Degree holder
  • Minimum 8 years of solid experience in managing digital marketing and social media in apparel or fashion retail industry
  • knowledge of Greater China social media and E-commerce platforms including WeChat, Xiaohongshu, Weibo, Douyin, Baidu, Tmall, IG, FB and Youtube, etc
  • Excellent communicator with strong relationship building, stakeholder management/client service, and negotiation skills
  • Excellent command of written and spoken English and Chinese

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