Job Description

Marketing Director - FMCG

We are seeking a highly skilled Marketing Director to lead our marketing efforts in the fast-moving consumer goods (FMCG) industry. As the Marketing Director, you will be responsible for developing and implementing strategic marketing plans to drive brand awareness, increase market share, and ultimately drive sales for our diverse range of beverages.

Key Responsibilities:

  1. Develop and execute marketing strategies to build brand awareness and drive customer engagement.
  2. Lead a team of marketing professionals to deliver on key business objectives.
  3. Analyze market trends and consumer behavior to identify opportunities for growth.
  4. Drive pipeline of innovation and new product development, from concept through to launch, leveraging consumer trends and R&D collaboration.
  5. Collaborate with cross-functional teams, including sales, trade marketing, and R&D, to ensure marketing plans align with organizational goals.
  6. Lead digital transformation initiatives, strengthen online presence, and integrate eCommerce into marketing plans.
  7. Manage marketing budgets and optimize spending for maximum ROI.

Job Requirements

Requirements:

  1. Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
  2. At least 10 years of experience in a senior marketing role within the FMCG industry.
  3. Demonstrated success in developing and implementing marketing strategies that drive business results.
  4. Strong leadership skills with the ability to inspire and motivate a team.
  5. Excellent communication and interpersonal skills.
  6. Strategic thinker with a data-driven approach to decision-making.
  7. Ability to thrive in a fast-paced, dynamic environment.