职位描述
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Develop and implement digital marketing and customer experience (CX) strategies based on data-driven insights (segmentation, CRM, engagement design).
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Optimize digital channels and campaigns, leveraging platforms such as GA360, Adobe, GMP, and Sprinklr to improve ROI.
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Lead digital transformation initiatives including IT/Data governance, innovation master plans (ISP), and process innovation (PI).
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Design and manage CX journeys and BI dashboards to support decision-making for internal stakeholders.
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Deliver executive-level presentations and recommendations for client leadership teams.
工作要求
- Qualifications
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Bachelor’s or Master’s degree in Business, Marketing, or related fields.
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3–7 years of relevant experience in consulting firms or in-house digital/strategy teams.
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Proven track record in digital marketing, customer experience, or digital transformation projects.
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Strong skills in PowerPoint and Excel for executive-level deliverables.
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Fluent English communication skills; Korean fluency preferred.
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- Preferred Attributes
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Strong ability to translate data insights into business strategies.
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Consulting background with client-facing experience.
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Familiarity with digital/AI technologies and their business applications.
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Excellent interpersonal skills, comfortable working in multicultural environments.
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