Job Description
- Lead and execute integrated PR and communications campaigns to strengthen brand visibility and engagement.
- Manage media, influencer, and creator relationships to drive impactful brand storytelling and earned coverage.
- Plan and execute PR activations, events, collaborations, and product seeding initiatives.
- Develop PR materials including press releases, campaign messaging, and influencer briefs.
- Track campaign performance, manage budgets, and provide post-campaign analysis and insights.
- Identify trends and cultural opportunities to create innovative and socially relevant PR ideas.
Job Requirements
- Bachelor’s Degree in Communications, PR, Marketing, or related field.
- 4–6 years of experience in PR, communications, influencer marketing, or brand engagement.
- Experience within beauty, luxury, lifestyle, or premium consumer brands is preferred.
- Strong media relations, influencer management, and campaign execution capabilities.
- Excellent communication, storytelling, and stakeholder management skills.
- Creative, proactive, and able to thrive in a fast-paced environment.
About the Company
A well-established premium beauty and personal care retailer with a strong presence in Malaysia, specializing in high-quality skincare, body care, fragrance, and wellness products inspired by natural ingredients. The company operates through a network of boutiques and retail counters nationwide, delivering luxury customer experiences while emphasizing brand storytelling, product education, and customer engagement. Known for its strong retail culture and emphasis on service excellence, the organization continues to grow its footprint within the prestige beauty and lifestyle segment.
