Job Description

  • Developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
  • Managing performance marketing campaigns across search, social media, display, and affiliate channels.
  • Overseeing e-commerce operations, including website management, marketplace performance, product listings, pricing, promotions, and inventory coordination.
  • Monitoring and optimizing key performance metrics such as traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and online revenue.
  • Collaborating with internal stakeholders and external agencies to execute marketing campaigns, product launches, and promotional activities.
  • Managing CRM, customer retention, and loyalty initiatives to improve repeat purchases and customer lifetime value.
  • Conducting market research, competitor analysis, and consumer insights to identify growth opportunities.
  • Preparing performance reports and recommendations to support business decision-making.

Job Requirements

  • Bachelor's Degree in Marketing, Business, E-Commerce, or a related field.
  • Minimum 5 years of experience in digital marketing and e-commerce, with prior team leadership experience preferred.
  • Proven experience in driving online sales growth through performance marketing, e-commerce platforms, and digital campaigns.
  • Strong analytical skills with the ability to interpret data and optimize marketing performance.
  • Hands-on experience with digital marketing tools, online marketplaces, and e-commerce operations.
  • Strong communication, stakeholder management, and project management skills.
  • Self-motivated, commercially driven, and able to work effectively in a fast-paced environment.

About The Client

Our client is a Malaysian distributor and retailer specializing in premium travel, luggage, and lifestyle accessory brands. The company offers a wide range of products, including luggage, backpacks, wallets, and travel accessories, serving both consumer and corporate markets through retail, e-commerce, and corporate sales channels.