Job Description

  • Own and optimise all ecommerce product copy, ensuring consistency, accuracy and alignment with the brand's tone of voice.
  • Standardise product descriptions, master data and content across digital channels.
  • Develop SEO-optimised copy to improve product discoverability and organic search performance, with consideration for emerging Answer Engine Optimisation (AEO) practices.
  • Establish and maintain content guidelines, style guides and governance processes for product information.
  • Proofread and review translated content to ensure quality, consistency and brand alignment.
  • Collaborate with cross-functional teams including ecommerce, Digital, Merchandising and external agencies to deliver high-quality content.
  • Manage external content, translation and SEO agencies where required.
  • Support website content updates and contribute to ongoing eCommerce site enhancement projects.
  • Monitor content quality and continuously identify opportunities to improve the online customer experience.

Job Requirements

  • Bachelor's degree in Marketing, Communications, English, Journalism or a related discipline.
  • Up to 5 years of experience in ecommerce copywriting, digital content, content marketing or a similar role.
  • Strong copywriting and editing skills with the ability to adapt to different brand voices.
  • Experience writing SEO-friendly product descriptions for ecommerce platforms.
  • Exposure to AEO (Answer Engine Optimisation) is an advantage.
  • Ability to work with content management systems (CMS); experience with Product Information Management (PIM) systems is a plus.
  • Strong attention to detail with the ability to establish processes and maintain content consistency.
  • Comfortable managing multiple stakeholders across different countries and cultures.
  • Proficiency in written Mandarin and English is required, as some source materials are in Mandarin while business communication is conducted in English. 

About the Company

Our client is a well-established international fashion and lifestyle retailer with a strong presence across Asia and the Middle East. The company operates multiple apparel brands and is investing heavily in its digital transformation, including revamping its ecommerce platforms and enhancing the online customer experience across key growth markets such as Malaysia and Singapore.