Job Description

Key Responsibilities

  • Develop and execute overall sales strategies and business plans for the Pet Food business.

  • Lead sales operations across Traditional Trade, Modern Trade, and Pet Food channels.

  • Drive monthly, quarterly, and annual sales targets, revenue, and profitability.

  • Lead, coach, and develop the sales team to achieve business objectives.

  • Manage key customers, distributors, and strategic business partners.

  • Develop new business opportunities and expand market coverage and distribution.

  • Work closely with Marketing and Trade Marketing teams to develop sales promotions, campaigns, and market activities.

  • Manage sales forecasting, budget planning, and gross-profit targets.

  • Monitor market trends, customer performance, and competitor activities to identify growth opportunities.

  • Conduct regular sales performance reviews and provide business updates to senior management.

  • Work closely with Logistics, Supply Chain, Production, and other functions to ensure smooth business operations.

 


Job Requirements

  • Bachelor’s degree or higher in Business Administration, Marketing, Sales, or a related field.
  • 10+ years of Sales Management experience, preferably in FMCG, Food, or Pet Food.
  • Strong experience managing TT, MT, Distributor, and/or Pet Food channels.
  • Proven track record in achieving sales targets and driving business growth.
  • Strong leadership, commercial acumen, negotiation, and strategic planning skills.
  • Experience in managing and developing a sales team.
  • Good command of English is preferred.
  • Strong communication, presentation, and stakeholder management skills.