Job Description

  • Develop and deliver the annual marketing strategy and budget for the F&B business.
  • Build brand positioning, messaging, and marketing plans for the company and its products or venues.
  • Plan and manage integrated campaigns across digital, social media, in-store, events, PR, and other relevant channels.
  • Lead menu, product, seasonal, and promotional launches in partnership with culinary, product, and operations teams.
  • Manage social media, website content, email marketing, and online listings; monitor performance and reputation.
  • Use customer, sales, and market insights to identify growth opportunities and improve customer engagement.
  • Track campaign effectiveness and report on key measures such as revenue, traffic, conversions, customer retention, and return on investment.
  • Manage relationships with agencies, suppliers, media partners, and other external stakeholders.
  • Ensure brand consistency and quality across customer touchpoints and marketing materials.
  • Work with operations and sales teams to support local marketing, customer acquisition, and revenue growth.
  • Manage marketing budgets, timelines, and resources effectively.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of marketing experience, preferably in food and beverage, hospitality, restaurants, or consumer brands.
  • Experience developing and delivering multi-channel campaigns.
  • Strong understanding of digital marketing, social media, content, and marketing analytics.
  • Excellent communication, project management, and stakeholder-management skills.
  • Commercial mindset with the ability to connect marketing activity to business results.
  • Proficiency in Microsoft Office and relevant marketing, analytics, or CRM tools.

Key competencies

  • Strategic and creative thinking
  • Customer and brand focus
  • Data-informed decision-making
  • Strong planning and execution
  • Collaboration and leadership
  • Adaptability in a fast-paced environment