Job Description

This is an exciting opportunity for a commercially driven leader to play a key role in building the brand's presence in the Thai market, developing strategic partnerships, and establishing a strong distribution network.

 

🔑 Key Responsibilities

▪️ Develop and execute sales strategies to drive market penetration and sustainable growth in Thailand.

▪️ Build and manage relationships with key retail chains, including convenience stores, supermarkets, and hypermarkets.

▪️ Identify, develop, and manage distributor partnerships to strengthen the Route-to-Market (RTM) strategy.

▪️ Lead key account negotiations, including product listings, trading terms, pricing, and promotional activities.

▪️ Monitor sales performance, demand forecasting, and distributor inventory to achieve business objectives.

▪️ Collaborate with cross-functional teams to ensure effective market entry and execution.


Job Requirements

🎯 Qualifications

▪️ Bachelor's degree in Business, Marketing, or a related field.

▪️ 7–10 years of experience in Key Account Management, Distributor Management, or Trade Marketing within FMCG, ideally in the beverage industry.

▪️ Strong understanding of Thailand's Modern Trade landscape and established relationships with key retail chain buyers.

▪️ Proven track record in sales strategy, commercial negotiations, and distributor management.

▪️ Strong analytical, communication, and negotiation skills.

▪️ Fluent in Thai with working proficiency in English.

▪️ Entrepreneurial mindset with a hands-on approach and the ability to thrive in a fast-paced environment.