Job Description

7-Eleven Channel Strategy & Planning

  • Develop annual and quarterly Trade Marketing strategies for 7-Eleven.

  • Translate company and brand strategies into channel-specific growth plans.

  • Identify key growth opportunities by category, shopper occasion, store cluster, location, and consumer segment.

  • Build an annual Trade Calendar covering NPD, promotions, visibility, activation, and key selling periods.

  • Develop 6–12 month forward-looking plans rather than reacting only to current sales performance.

  • Recommend investment priorities and resource allocation across brands and initiatives.

Category Development

  • Develop strategies to grow the company’s brands and the overall Health & Wellness category within 7-Eleven.

  • Analyze category performance, shopper missions, price points, formats, and emerging consumer needs.

  • Identify category white spaces and new consumption occasions.

  • Develop category propositions and business cases for new products, formats, and merchandising concepts.

  • Recommend assortment, price architecture, shelf strategy, secondary placement, and category expansion opportunities.

  • Create compelling category stories for presentation to 7-Eleven merchandising teams.

Shopper & Commercial Insights

Turn data into clear commercial actions using:

Sales → Shopper → Category → Opportunity → Action

  • Analyze SKU, store, and category performance.

  • Identify shopper behavior and purchase occasions.

  • Evaluate promotion effectiveness and incremental sales.

  • Identify high-potential store clusters and locations.

  • Track competitor activity, pricing, promotions, and visibility.

  • Convert insights into actionable recommendations for Sales, Marketing, and Product teams.

NPD & Commercialization

  • Partner with Product and Marketing teams to identify 7-Eleven-specific NPD opportunities.

  • Develop channel propositions, pricing, pack-price architecture, and launch strategies.

  • Build commercial rationale and category stories to support new product listings.

  • Develop launch plans covering distribution, visibility, promotions, and shopper activation.

  • Conduct post-launch evaluations and recommend scale-up, optimization, or discontinuation.

Promotion & Trade Investment

  • Develop promotion strategies based on product roles: Hero, Growth, Slow-moving, and At-risk.

  • Evaluate promotion effectiveness, incremental volume, and ROI.

  • Recommend the right balance between promotion, visibility, and activation investment.

  • Conduct post-promotion evaluations and continuously improve trade spending efficiency.

Cross-Functional Leadership

Work closely with:

  • Head of BU / KAM 7-Eleven

  • Brand Marketing

  • Product / R&D

  • Commercial Excellence

  • Sales Planning

  • Supply Chain

  • Field Merchandising / Operations


Job Requirements

  • Bachelor’s degree or higher in Marketing, Business Administration, Economics or related field
  • Minimum 7 years of FMCG experience
  • Minimum 3–5 years directly responsible for Trade Marketing / Channel Development involving 7-Eleven
  • Strong preference for candidates who have worked as:
  • Trade Marketing Manager – CVS / 7-Eleven
  • Channel Development Manager – CVS
  • Category Development Manager
  • Customer Marketing Manager – 7-Eleven
  • Experience from established FMCG food, beverage, health & wellness or consumer goods companies strongly preferred
  • Must demonstrate clear, measurable track record in growing business within 7-Eleven
  • Strong analytical and commercial capability
  • Strong understanding of category management, shopper marketing and trade investment
  • Able to build persuasive business cases and presentations for senior commercial stakeholders