Job Description

  • Plan and execute brand activations, retail events, and PR initiatives to enhance customer engagement, drive store traffic, and support sales.
  • Partner with the Retail Manager, HQ teams, external partners, and communities to deliver locally relevant brand experiences.
  • Coordinate media campaigns, content creation, and influencer or celebrity engagement in line with the global marketing calendar.
  • Manage PR agencies, media relations, press material translation, and monthly PR reporting.
  • Support visual merchandising execution, store materials ordering, and stock management.
  • Manage advertising and promotion budgets, monitor campaign performance, and recommend improvements.

Job Requirements

  • Bachelor’s degree, preferably in Marketing, Business, Communications, or a related discipline.
  • At least 10 years of relevant experience in brand marketing, retail PR, events, media relations, or marketing operations.
  • Strong experience in offline retail marketing, flagship store activations, and event execution.
  • Familiarity with influencer and celebrity events, PR agencies, and media relations.
  • Strong written and spoken English.
  • Ability to work independently and coordinate effectively with HQ and multiple stakeholders.
  • Strong attention to detail, budget management, and campaign performance analysis skills.