Job Description

 

Key Responsibilities

1. Brand Strategy

  • Develop and execute annual marketing and branding strategies.

  • Strengthen brand positioning and ensure consistent brand identity across all channels.

  • Promote the institution's academic offerings, facilities and student experience.

2. Marketing & Lead Generation

  • Plan and execute marketing campaigns to generate student enquiries and drive enrolments.

  • Oversee digital marketing, including Google, Meta, SEO and website management.

  • Develop marketing strategies targeting local and international parents.

  • Monitor campaign performance and lead conversion.

3. Events & Partnerships

  • Organise Open Days, education fairs, recruitment events and promotional activities.

  • Develop partnerships to increase brand awareness and attract prospective students.

4. Content & Communications

  • Oversee marketing materials, social media content, brochures and videos.

  • Manage PR, media engagement and brand communications.

5. Budget & Team Management

  • Manage marketing budgets and external agency relationships.

  • Supervise the Marketing Executive and oversee marketing operations.

  • Track marketing performance and identify areas for improvement.

 

Job Requirements

  • 5–7 years of marketing experience, preferably within international schools or private education.

  • Proven experience managing marketing campaigns and driving measurable results.

  • Good knowledge of digital marketing, content creation and events.

  • Strong written and spoken English; Mandarin is an advantage.

 

 

About the Company

A premium British international education group operating in Malaysia, offering a British-based curriculum and internationally recognised education to students from diverse local and international backgrounds. The institution focuses on delivering high-quality academic programmes, holistic student development and a well-rounded international learning experience.