Job Description

Key Responsibilities

Brand Strategy & Consumer Insights

  • Monitor market trends, consumer behavior, and competitive activities.

  • Analyze Nielsen, retail, e-commerce, and consumer data to identify growth opportunities.

  • Support the development of annual brand plans and growth strategies.

  • Translate consumer insights into actionable marketing initiatives.

Product Innovation & New Product Development

  • Support new product development projects from concept to launch.

  • Work closely with R&D, Regulatory, Procurement, and Packaging teams.

  • Conduct concept testing and product evaluations.

  • Assist in developing product positioning, claims, naming, and communication strategies.

Marketing Campaigns

  • Coordinate integrated marketing campaigns across online and offline channels.

  • Support content creation, influencer campaigns, media activations, and retail promotions.

  • Monitor campaign performance and recommend optimizations.

  • Ensure consistent brand execution across all touchpoints.

Trade & Retail Marketing

Support product launches and marketing execution across key channels, including:

  • 7-Eleven

  • Modern Trade

  • Pharmacy

  • E-commerce

  • Export Markets

Additional responsibilities:

  • Develop sales materials, merchandising tools, and promotional programs.

  • Track in-store execution and competitor activities.

Business Performance Analysis

  • Monitor sales performance, market share, and campaign effectiveness.

  • Prepare monthly business reviews and management presentations.

  • Build dashboards and reports using data and AI tools.

  • Recommend actions to improve brand performance.

AI-Powered Marketing

  • Leverage AI tools to improve productivity, insight generation, content development, and campaign execution.

  • Explore emerging AI applications in consumer insights, marketing, and innovation.

  • Contribute to building the company's AI-first marketing capabilities.


Job Requirements

  • Bachelor's Degree in Marketing, Business Administration, Economics, Communications, or related fields.

  • 1–4 years experience in Brand Management, Marketing, Trade Marketing, Consumer Insights, or Product Management.

  • Strong analytical and problem-solving skills.

  • Excellent communication and presentation skills.

  • Proficient in Microsoft Excel and PowerPoint.

  • Fluent in Thai and good command of English.